Children is clothing market is booming, the brand has been eyeing this big cake

According to foreign media reports WWD, Givenchy (Givenchy) brand creative director RiccardoTisci recently announced that the brand will be in the autumn of 2017 the first children's clothing line, formally enter the field of children's clothing, RiccardoTisci will be more personally designed children's clothing line of products. In the production and distribution, and children's clothing manufacturer ChildrenWorldwideFashion will Givenchy senior (CWF) group to cooperate.

The launch of this new line of products will be included under the age of 3 4-12 year old male infant clothing and children's clothing and. Retailers are scheduled to open, the United States and the United States is expected to be in July next year in Europe, the Middle East, the United States and Asia, 100 to 150 stores for sale. Price, the continuation of the positioning of its brand, the price of T-shirts in Europe and the EU -100 90 (about 700 yuan), the price of the skirt in more than 150 euros (1100 yuan), the price of 300 euro in Europe (2200 yuan).

Givenchy creative director Tisci had tried to design children's products, but only for some big European and American star children tailored, such as Beyonce, Kardashian etc.. In 2014, Kardashian's daughter, wearing a Tisci design, was widely praised in social media.

Big names have to enter the children's clothing market

In the past two years, there are many brands or to enter the children's wear market, or continue to increase investment in children's wear market. In 1960s, only Dior and Lauren Ralph to develop children's wear market. Since 2000, Gucci, Fendi and other luxury brands have started to expand or new development of children's wear product line. Givenchy and cooperation CWF group there are many stable luxury / light luxury brand partners, such as Chlo, DKNY, Boss, KarlLagerfeld and so on. Children's clothing market has become a hotly contested spot of big luxury.